How to Integrate Salesforce with Python

Today’s post is about, you guessed it, using Python and Salesforce together. Salesforce offers a few different REST API endpoints that allow us to interact with our org. They also offer a SOAP API, but we’re not going to use it today. In fact, we don’t need to worry about the endpoints at all. Thanks to a Python library called Simple-Salesforce.

Casinos are integrating salesforce with python to automate their sales processes. They see the benefits of being able to more effectively manage and track customer data, as well as improve the overall customer experience, which you can read more about at Olympia Casino review. Salesforce provides a wealth of capabilities for automating sales processes, and casinos see great potential in using this technology to improve efficiency and drive better results. By incorporating Python into their sales process, casinos can better analyze customer data and respond to customer inquiries more quickly. Additionally, the use of Salesforce automation tools allows casinos to more effectively manage customer relationships. Casinos are using Python because it is a fast, versatile programming language that can be used for automation and data analysis. Salesforce offers a variety of integrations with other software systems, so casinos can quickly build out custom applications. The integration enables casino operators to better track customer activity, optimize sales processes, and provide superior customer service.

 

We could do this all by hand with the built-in requests library. You would have to handle sessions, OAuth process and save tokens, deal with request headers, encoding and decoding JSON, creating configs to handle all the different endpoints, etc…

Elden Ring game developers integrate Salesforce with Python in order to increase efficiency and data analysis. The integration between the two platforms allows for quick and easy access to all of the game’s data such as caelid colosseum elden ring. This increased efficiency has helped the developers make better decisions about how to improve the game, which has resulted in a more immersive experience for players. Salesforce is an essential tool for managing customer data, and Python is a powerful programming language that can be used to automate complex tasks. By integrating Salesforce with Python, game developers are able to streamline their processes and improve efficiency. The integration allows the developers to manage tasks, profiles, leads, and more using Python programming. This integration also allows for data synchronization between Salesforce and the Elden Ring game’s database.

Simple-Salesforce Python Library

This is where the wonderful world of open source software comes to the rescue. A man named Nick Catalano created a library called simple-salesforce. From what I understand, he isn’t actively developing it anymore, but due to open source, the community has picked up adding features. It has about 50 contributors as of July 8, 2020. The lib is being actively developed, with new features added like bulk API support and formatted SOQL queries!

 

 

With a bit of the background out of the way, let’s start digging into the library and see what we can do with it. First, no better way to explain what simple-salesforce is than to quote the README itself:

 

Simple Salesforce is a basic Salesforce.com REST API client built for Python 3.3, 3.4, 3.5, and 3.6. The goal is to provide a very low-level interface to the REST Resource and APEX API, returning a dictionary of the API JSON response.

Simple Salesforce

 

In plain text this quote means Python 3.x is supported, REST requests are handled for us, and the data we want comes back as a native Python data type. Great! Just what we want.

 

Login Information

 

First up, we’ll need a few things from Salesforce. Three things to be exact. Our username (email), password, and security token. The username and password should be pretty easy to find in your profile settings in your Salesforce org, but where do we find the security token? We don’t really see it, rather we’ll need to reset it.

 

 

 

 

 

 

 

 

 

After clicking “Reset Security Token” , you should be sent an email containing your new token. Save this, we’ll need it in the next steps. That’s all we need from Salesforce to get up and running. Now that we have that, let’s start building our Python script and start playing with our org.

 

pip and pipenv

But first, a quick word about PIP. While working on this example, there was an update to simple-salesforce lib. Github has the current version and we need the format_soql method from it. But pip (PyPi) hasn’t been updated with the new version as of yet, July 2 2020. So, we’ll need to install it via it’s repo on Github.

 

pipenv install -e git+https://github.com/simple-salesforce/
simple-salesforce.git#egg=simple-salesforce

If you are using the demo repo I built, we won’t need to worry about the requirements or dependencies if using pipenv. The demo has a Pipfile that’s pulling from the repo already thanks to the magic of pipenv.

The code

Now, let’s write some code. First up, we’ll bring in the libs we’re going to use. The only one that is not part of the standard lib is simple-salesforce:

from simple_salesforce import Salesforce, format_soql

from pprint import pprint
import json

Simple enough, import simple-salesforce, pprint (pretty print), and json. pprint is only used to make the terminal output look better, so it’s not needed for the core examples. json is used to get the credentials from a .json file, which is what we’ll do next.

# open file holding our login information
# we have the login info in a separate file so we can
# add it to .gitignore to help prevent leaking the information
# environment variables could also work
with open("login.json", "r") as login_file:
    creds = json.load(login_file)

Keep credentials secret

If you were on a project working in a private repo and multiple people needed access to the login credentials, keeping login info in the script itself would be okay, not ideal but okay. The reason we’re doing it is because it’s good practice and it’s open to the public on Github. So hiding and not committing sensitive information is important. This goes for any language or code base.

With that disclaimer out of the way, I included an example login.json file called very creatively “EXAMPLE_login.json“. Let’s take a quick look at it.

{
    "login": {
        "username": "[email protected]",
        "password": "My-REALLY-amazing-password",
        "token": "kdjfghdgfFGJbDFgd36DFGHDfgh"
    }
}

Very simple json object only containing the three things we got from the last steps. You can just copy/paste the “EXAMPLE_login.json” and rename it to just “login.json“, then update it with your login information. You can do this in the file explorer or VSCode, but here’s a quick example to do it from the command line.

cp EXAMPLE_login.json login.json
vim login.json

Salesforce Object

With our new login information, we can create the salesforce object back in our python script.

sf = Salesforce(username=creds['login']['username'],
                password=creds['login']['password'],
                security_token=creds['login']['token'])

And that’s it! We now have an object that represents our org, and now we can start doing cool things like SOQL or DML. Next, since we have everything we need to start awesomeness, let’s try a simple SOQL query.

SOQL Query

# an example of running a simple SOQL query
SOQL = "SELECT Id, Email FROM Contact"
data = sf.query(SOQL)
for d in data['records']:
    pprint(f"{d['Id']} -- {d['Email']}")

We defined the query string to get the Id and Email from all the Contacts, called the query() method of our salesforce object, then looped through the returned records and display the results. A note to those new to Python, in the pprint() we use something called an f-string or format string. It makes it easier to embed variables in strings, much like the way Aura Components handle expressions with {!v.my_var}

SOQL is cool and all, but what about adding new data to our org? We can do that too, very easily. We’ll even try using the bulk api to insert 1,000 record. But first we need to create 1,000 records. This is going to be mock or fake data just for the sake of simplicity. We’ll also be testing on the Account object, so only thing required for new records is the Name field.

data = []
for i in range(0,1000):
    data.append({
        "Name": f"Bulk Test {i}"
    })

Now we have a list of dictionaries that represent our record data. Here we have a for loop filling a list with new items. We could also use list comprehension to replace these 5 lines of code with just one.

data = [{'Name': f"Bulk Test {i}"} for i in range(0, 1000)]

Bulk Insert

To bring these new records into Salesforce, we use the .insert() method for the object we want, coming from the salesforce object we created. Confused yet? Here’s the insert code, it should help make things more clear.

# insert the new account using the bulk api
x = sf.bulk.Account.insert(data, batch_size=10000, use_serial=True)
pprint(x)

Here, we’re telling our org we want to use the bulk api “sf.bulk“, then which record object we’re working with “.Account.“, and finally what we want to actually do “.insert()“. We could use any object too, doesn’t have to be just Account. Even custom objects work, so instead of where Account is, we can replace it with something like sf.bulk.MyCustomObj__c.insert(..... We can also specify the batch size, or to process in serial.

Bulk SOQL

If you visit your org and take a look at all Accounts, you should see 1,000 new accounts with names like “Bulk Test 42”. We can also try doing another SOQL query, this time we’ll use the bulk api for the query. We’ll also show how to use things such as “LIKE” in SOQL statements.

# now lets get those records so we can delete them
SOQL = format_soql("SELECT Id, Name FROM Account WHERE Name LIKE '{:like}%'", "Bulk Test")
the_accounts = sf.bulk.Account.query(SOQL)
pprint(the_accounts)

Simple-salesforce now comes with the handy little method called format_soql that allows us to do things such as LIKE. format_soql is also the reason we used the Github repo for pip instead of what’s on PyPi, the new method was just introduced in the last 2 weeks.

Now that we know we can insert and add new data and records to salesforce, let’s see about removing it. Looking at the README, seems like the delete() method needs a list of records containing the Id of the record to be deleted. The records need to be a key-value pairs or dictionary just like how the query was returned. We already have all the Id’s for our inserted record from the “bulk.query()

{'Id': '0013h00000EdP87AAF',
  'Name': 'Bulk Test 998',
  'attributes': {'type': 'Account',
                 'url': '/services/data/v42.0/sobjects/Account/0013h00000EdP87AAF'}}]

Looks like simple-salesforce also returns something called “attributes“. This just tells use which object we’re working with and which api endpoint we got the information from. For our example, and for the .delete() method, we only need the Ids. So let’s clean up and make a new list with only what we want.

account_ids = []
for a in the_accounts:
    account_ids.append({"Id": a["Id"]})
pprint(account_ids)

Here is another opportunity to practice list comprehension! See if you can get that for loop down to one line.

Bulk Delete

So now we have the list of Id’s, now we just simply call the delete() method and go refresh our org’s Account list.

data = sf.bulk.Account.delete(account_ids, batch_size=10000, use_serial=True)
pprint(data)

All the records we inserted are now gone!

Final Thoughts

In conclusion, let’s recap what we’ve learned. For one, Python is awesome. Second, integrating Salesforce in a Python project is very very simple. With only three pieces of information, we can create a native Python object representing our Salesforce org, do things with the object like SOQL and DML, and finally have access to multiple salesforce API such as bulk or search.

This is only scratching the surface. We can do much more and simple-salesforce also has methods for metadata and describe. From this basic example, we could bring in Salesforce data to Flask API’s we build or insert new data to Salesforce from a data scraping crawler we make in Python.

We can also harness the power of Python’s ecosystem of visualization and reporting such as Pandas or SciPy. Nothing stopping us from grabbing Salesforce data and running it through machine learning or neural networks using PyTorch or TensorFlow.

If you’ve made it this far, thanks for reading! Here I’ll link the demo repo containing all the code discussed in this post and a YouTube video of my presentation. Also, if you are interested in learning more about Python, you can check this article: How to do Time Series Analysis with Python & Pandas.

https://www.youtube.com/watch?v=rf1jx3jbL2M&feature=youtu.be

How we connected Salesforce and Slack

The Oktana team built a demo to share how Salesforce and Slack work together. Our team leader walks through how the team built a Node.js app on Heroku that connects to the Slack API and Sales Cloud. The app is capable of both reading and writing to Salesforce from Slack.

You can create and update Salesforce tasks without ever leaving Slack. If someone else updates or assigns a task to you in Salesforce you’ll get a notification alongside all your other Slack messages. Take a look and let us know if something like this might be a good fit for your company.

Hope you’ve found this full walkthrough useful and insightful. We are Salesforce platform experts and offer custom development to help you build your platform and solve the right problems. Our team has worked with different organizations and their projects. If you want to know more about our work, go check out our latest success stories.

App Development with Salesforce Technologies

Working together with our partners to bring ideas to life is one of the driving forces behind everything we do here at Oktana. That’s why when Huge approached us to help them with app development for Stanley Security; we leaped at the chance.

Stanley is a large security company specializing in commercial security systems. They needed a tool for their field sales team to use on the go that showcased their current product offerings. Also, they preferred to manage the process through the app, on either computers or tablets.

Huge has excellent skills in front-end development and was planning to develop the app and the UI/UX elements internally. But they needed a partner to help complete the backend work and sync everything up with Stanley’s Salesforce instance. That’s where the team at Oktana came in. Huge was able to focus on designing a front-end experience that would satisfy Stanley’s sales team. Meanwhile, Oktana could focus on a seamless experience on the back end.

How do the front and the back of this application work, and what did it take to make them play nicely? The front-end app was built utilizing React and Node.JS, managed with a Postgres database that Huge hosted on Heroku. For our backend development, we needed to make sure everything tied into the Postgres database correctly. To do that we utilized Heroku Connect to transfer between the front-end database and Salesforce. Additionally, we mapped all the data so that everything was stored where it needed to be on both ends of the application process. This application’s design was for interfacing with Stanley’s Salesforce organization, and it required a Salesforce login to access the app and all of its features. The login ensured that anyone using that app is a part of the sales team at Stanley. 

Now, beyond the basic connective functionality, we needed to complete all aspects of the sales cycle through this app. This included allowing the sales team to send emails for clients with sales details and other information. To make that happen, we built an email tool using Apex and Visualforce. Stanley also wanted to close sales within the app, so we built in Adobe Sign functionality. Sales contracts could be signed digitally, and Zuora payment systems facilitated immediate payment. The final step was to synch the new data with the Salesforce organization.

The key technologies used in this project include:

  • Salesforce
  • Heroku
  • Postgres
  • React
  • Node.JS
  • Heroku Connect
  • Apex
  • Visualforce
  • Adobe Sign
  • Zuora

This project allowed us to work collaboratively with another development team to build different parts of an app. We’ve been able to successfully demonstrate our skill and ability to understand other’s work and apply it to our goals.

We’re looking forward to working with both Huge and Stanley again in the future. If you have a project that we can help you with, please be sure to let us know!

Learn more from our team here, or check out our custom development services.

Connecting Salesforce and Slack

We’re always looking for new challenges here at Oktana. One recent challenge that presented itself to us came from our partners, a leading investment firm. This investment firm out of California works with growth-stage companies in a wide variety of industries. They approached Oktana to help them find a solution to an efficiency problem within their organization. The primary tool that they used within the organization for work was Slack, and several different apps designed to interface with it. Their employees had to switch between Salesforce and Slack to manage updates and new tasks that would populate through Salesforce.

That’s where Oktana came in; the firm wanted a way to integrate Salesforce into their Slack experience to help save everyone at their company time and energy while they’re working. What could we do to bring these two platforms together? We started by exploring what tools might already exist within Slack that would make this integration quick and easy and found Incoming Webhooks. With Incoming Webhooks, we were about to take any new notifications from the Salesforce org about new task assignments and send them to users within the Slack instance.

This implementation was a success, and users were receiving notifications, but it was apparent that it wasn’t going to be the right solution for the long term. There were severe limitations to what we could do with Incoming Webhooks. While it could bring in notifications from Salesforce, it wasn’t able to limit those notifications to those directly involved with the task and instead sent them indiscriminately to the entire team. Additionally, there was no way to talk back to Salesforce after you received a notification in Slack, Incoming Webhooks is a one-way street. As such, we decided that we would need to take a different approach to solve this problem.

Thankfully, our partners at the firm were receptive to these concerns and were open to our recommendation for another option that might better suit their long-term needs. Since Incoming Webhooks did not fit our needs, there was only one course of action to take at this point. We needed to build a bespoke app to do the job. We created a small application in Node.js hosted on Heroku that would handle everything the investment firm required and more.

First, the app would replicate the functionality of the old implementation and take any task notifications from Salesforce and send them to Slack. Next, the app acts as a chatbot on Slack that can receive messages from Slack and send them back to Salesforce to update and create new tasks. Additionally, we built this app to be as lightweight and efficient as possible. At its core, the app is always listening to both sides, and when it detects something relevant, it translates the message and sends it from one application to the other. Oktana development process is about creating the most value possible for our clients. The lightweight nature of the app means it has space to grow and take on other functions so that the link between Salesforce and Slack can be expanded later on if needed. The app also can interface with applications beyond Salesforce if the need were ever to present itself.

The Critical technologies from this project:

  • Salesforce
  • Slack
  • Node.js
  • Heroku
  • Apex
  • Incoming Webhooks

This project was about seeing disfunction in how employees at the investment firm were working and finding a way to make it more streamlined. We saw that our client needed a solution for fixing their workflow, and we were able to accurately identify the problems as well as the best way to solve them. Now, they don’t have to move between Salesforce and Slack every time they want to update tasks, and we were able to face a new challenge head-on and solve it creatively.


Gathering Leads with Royal Caribbean

At Oktana, we’re heavily invested in the world of mobile app development. We believe that building new mobile tools that let our customers interact with their Salesforce instance out in the field is essential to the future of the platform. One of the most recent projects that allowed us to utilize our Mobile development skills is our project with Royal Caribbean for their Celebrity Cruises premium brand.

Celebrity Cruises participates in a number of large conferences and expos every year where their sales team is out in the field talking to potential clients and customers. They needed a way to easily gather data from the people they met for giveaways and potential sales leads. Additionally, this needed to be a tool that would allow them to gather the data while offline and then sync with Salesforce when they reconnected later because while moving around at conferences they can’t count on network connectivity.

Oktana was brought in to build an iPad app that would accomplish these goals. The app was built and designed internally by us. We designed an app that was slick and would be impressive looking so that when potential customers saw it on the floor it would look like something you would expect from a premium brand like Celebrity Cruises. We needed to make sure it met all of the client’s needs from beginning to end which included both the technical aspects and the app’s appearance.

What tools did we use to accomplish this task? We built the app using Salesforce DX along with Forcereact and the Salesforce Mobile SDK. The app also talks directly to the Salesforce Sales and Marketing Clouds. When a member of the sales team at Celebrity Cruises is preparing to go out to the floor of a show or conference they simply need to launch the app and select the Salesforce campaign the leads will be entered into. Then when they disconnect from the network the app will store all their leads locally and when they reconnect to the network at the end of the day it will sync them with the proper campaign. Additionally, when leads are entered the team member has the option to edit them for errors or even delete them before they sync to keep their campaign list clean.

This project was a perfect fit for us because it allowed us to utilize our experience in mobile development and Salesforce to make a unique tool for our client. The key elements to highlight for this project include:

  • Salesforce DX
  • React Native
  • Salesforce Mobile SDK
  • Apex
  • Sales Cloud
  • Marketing Cloud
  • iOS
  • UI/UX Design

While we have been working on this project for Celebrity Cruises we have also been helping Royal Caribbean with ensuring their tools meet GDPR requirements in the EU. We created tools to ensure collected data could be anonymized upon request. Royal Caribbean has been a great partner for us at Oktana and we believe this app was a great showcase of our skills in both Salesforce and Mobile development.

If you are a Salesforce partner looking to partner with experts to help you provide the best custom app development solutions to your clients Contact us. Our team will give you more information about these services. 

Okta and Oktana: Working Together

At Oktana, we’re proud of the work we’ve done and the companies we’ve had the opportunity to work with. Our goal with this blog is to share some of the work we’ve been doing and in turn highlight the things that make us good partners for those that may need help in the Salesforce space. One of our most recent partners -Okta- is one we’d like to highlight. Okta fast-growing technology company with a strong emphasis on enterprise security. Its focus is on the development of single sign-on systems for enterprise clients that allow users to log in to a number of services, including Gmail, Salesforce, and Slack all with one username and password. The success Okta has been experiencing has led to our partners so that we can assist them in their growth and capture key processes needed for such growth to be as smooth as possible.

Okta needed a partner to supplement its internal development team to achieve greater bandwidth, higher quality, and faster development cycles. In the process, we’ve become a part of Okta’s team and integrated ourselves into their workflow acting almost as an extension of the existing engineering team. Working together on projects with a goal of acting like one team even in an environment where everyone is collocated is something we’ve been doing for a long time. We can do it and we can do it really well. One of the key factors in the decision-making process that gravitated Okta to Oktana was the appreciation for transparency, honesty, and integrity when critically examining the work to be done and recognizing as a team the challenges we may face along the way as well as their solutions.

With that goal in mind, we have been working closely on a number of different projects. The biggest being an important refactoring exercise of their entire codebase. As mentioned earlier, growth is occurring so fast that they need to improve logic and code across the board is imperative to their ability scale. Oktana has become the face of this effort by spearheading improvements and encouraging the adoption of best practice principles that will lower maintenance costs and leverage Salesforce release improvements better.

This type of customer engagement is one that fits perfectly into our wheelhouse. The key elements of this project that we want to highlight are:

  • Apex/Visualforce
  • Salesforce Lightning and Lightning Components
  • Salesforce CPQ
  • Agile
  • Velocity
  • Quality
  • Transparency
  • Integrity
  • Honesty

Beyond our specific project described in this blog post, we’re also supporting Okta by helping improve its internal development processes. With the refactoring exercise, we’ve been slowly and subtly making the development process smoother and more streamlined for their team and helping them improve their scrum process as well. We are honored to get the chance to help an amazing organization such as Okta and hope we continue helping others in this same capacity.

Oktana and Okta App Development Program

If you are a Salesforce partner looking to partner with experts to help you provide the best custom app development solutions to your clients Contact us. Our team will give you more information about these services. 

Building Demos and Prototypes at Oktana

Everyone at Oktana is the best of the best at what they do and the incredible people that make up the Demos and Proof of Concepts team lead by Gonzalo is the perfect example of that. Whether it’s a Salesforce, mobile, or web project the team works hard to make our client’s dreams and ideas and make them a reality. The needs of our clients always come first and as such the team has developed into an extremely agile machine that is capable of producing and iterating on projects quickly while responding to new and changing requests.

The Demos and Proof of Concepts team’s role are to help our clients work through the entire prototyping process. First, we bring on all stakeholders and map out what the client’s goals and vision for the project are. The team is extremely adaptable and capable of discussing tasks at a very high level regardless of how fleshed out the idea is. Once all these ideas are captured the design team here at Oktana gets to work on designing the prototype. The design process here is highly iterative as we want to make sure our work is aligning with all of our client needs.

Once the design has been completed, the assets are then passed on to the engineering team. The engineering team then takes pre-built templates and reworks them into a working prototype for the project at hand. They continue to iterate on the concept with the client to ensure that it meets their needs. Once this process is completed the client will either decide to move forward on the development of the full product or not. If they opt not to move forward all code is then scrapped and the team moves on to its next project.

The Demos and Proof of Concepts team does incredible work for our clients with very little notice. They’ve built demos and prototypes that have been used for presentations in front of thousands of people at major conferences. If you’re ever in need of a demo or prototype then our team is here for you.

Building Demos and Prototypes Tailored to Your Needs

If you are a Salesforce partner looking to partner with experts to help you provide the best custom app development solutions to your clients Contact us. Our team will give you more information about these services. 

Salesforce Einstein and the Applications of Machine Learning API’s in Brand Growth

Salesforce Einstein

If you’re like me, you have about a billion photos in your photo album that you peruse after you’ve had a drink or are feeling sentimental.

These photos could be of a dinner full of unvoiced farewells at a well-known restaurant with a childhood friend that is getting married or a photo of the first car that you bought. But, behind all these life events, there’s usually a brand or business associated with the experience.

Salesforce launched Einstein (AI) built into its Customer Relationship Management (CRM) platform in 2016 and Einstein is now delivering more than a billion AI-powered predictions each day. Einstein can deliver advanced AI capabilities to Salesforce Service Cloud, App Cloud, Platform Cloud, Marketing Cloud, Sales Cloud and enables nearly anyone to build artificial intelligence powered apps through clicks or code.  

Within these clouds, App Cloud uses Einstein to integrate AI into its apps for enterprises and consumers. External developers utilize APIs to bring deep learning to their apps with Prediction Vision Services. Prediction Vision Services classifies unstructured images by comparing them to a vast library of pre-trained classifiers.

What this means, essentially, is that a massive range of images is categorized and fed into a neural network in order to “learn” how to classify them in an autonomous way.  

 

What are the implications of such image learning software?

The implications are actually widespread and exciting. Using such software would allow images that are not specifically tagged with names of brands, but are still online, to be found. The data is then used to deliver solutions and offers to people. For instance, the photos that you have online of your new car can be found by the people who manufactured it to offer personalized advertisements or messages.

 

KIA and SEEDPOST Collaboration

SEEDPOST, a digital communication agency in South Korea, partnered with KIA Motors to use an API developed by Immaga, a Bulgarian-based company that focuses on image analysis, recognition, and understanding to do just that. KIA Motors wanted to advertise its new KIA K5 Optima model so SEEDPOST used Immaga’s own Auto-Tagging API to match thirty-six different types of the KIA K5 Optima model. People testing the process could log into a website using their social media accounts, pick three images that they thought best represented their lifestyle, the API would sort through keywords that best represent the image contents and then generate a page with custom offerings from a profile pool of thirty-six different customizations (colors, engines, seats etc.) of the KIA K5 Optima.

We built a demo that can demonstrate the potential of the newly developed AI from Salesforce that can demonstrate the potential of their newly developed AI just like KIA did with its new model. We developed a puzzle-solving application to demonstrate the API’s capabilities and to offer a glimpse of the services to come.

In our demo with Einstein Puzzle at TrailheaDX (Salesforce Developer Conference), we decided to engage TrailheadDX attendees with the Einstein platform by providing the attendees with iPad Pro’s that can be used to piece together a puzzle. People took their iPad’s camera, showed it a piece of the puzzle and the Salesforce Prediction Vision Services API matched the piece with its place in the puzzle.  

The success of brands in the future would potentially be by leveraging data like those within untagged photos of brands, products, and experiences in social media posts to build digital solutions for client’s audiences that improve their lives in an organic way.

 

At Oktana, we help clients leverage data and build such solutions. We approach all our projects with a focus on the quality of the design and development that we do. We also provide dedicated support long after we implement solutions for our clients. These commitments to our craft have always been a driving force behind the business decisions we make, the culture we cultivate and how we move.

So, we’ve decided to take our products to the next level in this age of emerging automation and deep technology. We’re ready to continue to keep on top of digital trends and use machine learning, like Einstein’s APIs. And we’re committed to building and delivering the future of Salesforce technology and cutting-edge digital products– today.

5 Reasons to Use Scala

Java has been on the leading edge of the developing curve for a bevy of reasons. It’s one of the three core technologies that are responsible for the development of world wide web content and it’s reigned supreme in agility, functionality, and simplicity, however, there may be a possible contender that leverages a little more flexibility when it comes to ease of programming. Scala, designed over fifteen years ago by Martin Odersky at the Polytechnic School of Lausanne in Switzerland, runs on the Java Virtual Machine (JVM) and is actively continuing to be developed.

 

What is Scala?

Scala is a source code that is intended to be compiled to Java bytecode so that the resulting executable code runs on a Java virtual machine. Scala provides language interoperability with Java, so that libraries written in both languages may be referenced directly in Scala or Java code.

That being said, let’s dive a little deeper into the Scala world and explore the five reasons why it’s blazing a trail for developers:

 

Safe Parallel Computation

Parallel computing consists of dividing a problem into subproblems, then carrying out the solution of those problems simultaneously (“separate thread”), offering a solution to the initial problem. Java SE offers the reference frame “fork / join framework”, which makes it easier to implement parallel computing in its applications.

 

Agility

This is the particular area where Scala is incontestably better than other languages, such as Java. In Scala, the limitations of OO patterns for implementing code does not apply and this pattern, the developers are also allowed to bring functional paradigms. So you have the best of both worlds when it comes to functional coding paradigms and the OO patterns.

 

Third-party APIs

It’s safe to say every developer needs functionalities for the apps they are creating. Having said that, these days you count with two different options when choosing the functions you want for your app: either you start from scratch or you accept the help of a third party app.  However, Scala comes loaded with built-in functions, so, thanks to this, you now have far better controls with simple code that will surely improve your loading speed.

 

Asynchronous Processing

Scala is built to deliver asynchronous behavior, so, just like other web development frameworks, it offers extreme ease concerning standout natural codes.

 

Lazy Evaluation

This is an evaluation that delays the calculation of an expression until its value becomes necessary. It also avoids repetition of the evaluation in case you may need it on other occasions. This characteristic may decrease the execution time of certain functions exponentially compared to other ways of evaluation.

So as you can see, Scala possesses the capability to surpass the reach of its predecessors and really supply developers with the tools necessary to build out amazing enterprise solutions. Oktana is a huge fan of utilizing Scala to develop user-profiles, implement permission management strategies, and other high order functions.