APIs (application programming interfaces) make our professional life, as developers, much simpler. This feeling is more remarkable when it comes to IT messaging apps. APIs were always good allies. Today, we will share how the Salesforce Direct message API is helping us improve communication for our customers.
APIs: What are they for?
Firstly, we want you to picture this: developers are normally running huge projects and need to create brilliant solutions in a short period of time. Therefore, we need to build bridges between different systems that, often, have never been related. In these situations, we need to be strategic and creative to meet our customer’s expectations and enhance the user experience.
This is when APIs become our best friends. They are able to make two or more systems interact with one another. Oxford defines an API as:
“A set of functions and procedures allowing the creation of applications that access the features or data of an operating system, application, or other services.”
This might sound difficult but the fact is, APIs are everywhere. Every time you use your phone, check your social media apps, share data within your company, or chat with your teammates, there are APIs working behind the scenes.
Direct Message API, a whole new messaging experience in Salesforce
Chatter, the Salesforce enterprise collaboration tool, is no exception. Since Chatter is part of Salesforce, there are several Message APIs that make it possible to integrate this product with other solutions.
For those who are not familiar with Chatter, we are talking about the product Salesforce built to provide a collaborative communication platform. All Salesforce employees, partners, and most customers interact, collaborate, and share information from within Salesforce using Chatter. Everything is available to your teammates and securely archived.
We started testing the new Direct Message API, and let us tell you, the experience is becoming way more flexible and enjoyable.
