It’s become commonplace to say that data is the “new oil” and that data-driven organizations have a bright future ahead. However, businesses struggle to turn these trendy principles into reality. In the IDC FutureScape report on artificial intelligence and automation, IDC highlights that fewer than 10% of enterprises are considered advanced in their insights-driven capabilities, emphasizing the challenges many companies face in effectively utilizing their data. While almost all organizations possess data, they often don’t know how to leverage it effectively.
They are often sitting on veritable gold mines that they fail to successfully exploit. Salesforce, the world leader in CRM, offers a platform that harnesses the power of data, the advantages of the cloud, and the strength of artificial intelligence like no other in the market with Data Cloud, one of the world’s most advanced data platforms.
The Data Cloud in your business strategy
Data Cloud offers an innovative approach that goes far beyond simply storing data. In fact, the Salesforce platform, integrated into Einstein 1, places the customer at the center of a strategy that leverages information systems to improve the entire experience, which will undoubtedly translate into business growth. How does it achieve this? By taking advantage of the artificial intelligence revolution, it is possible to exploit the value of information as never before.
The first step is to unify data, by integrating structured and unstructured data on a single platform. Unstructured data was a real headache in the past and, but with the power of AI, it has become an extremely important source of any strategy. Millions of emails, PDF documents, phone conversations and customer posts on social media, among many other sources, enrich today’s databases, and provide as much information as sales data, figures and numbers structured in traditional fields and rows.
With these varied ingredients, AI can move to the next level, which is to build models, make predictions and propose correct decisions based on quality, quantitative and qualitative information. Numerous success stories provide insight into how the Data Cloud can empower businesses. For example, Uber Eats in the United States improved task automation in a complex environment that integrates more than 30 different information systems to serve restaurants and locate the details of each order. London’s Heathrow Airport reported a 30 % increase in revenue thanks to the wonderful combination of data and artificial intelligence.
AI for business: The Einstein power
Today, when one interacts with ChatGPT, one gets the feeling of conversing with Hollywood robots. But in reality, today’s AI is nothing of the sort. Behind the magic of ChatGPT or generative AI, is a massive data intake that neural networks and machine learning harness to provide us with useful solutions through colloquial conversation.
And exactly that has been brought to the world of CRM by Salesforce, the global leader in data + cloud, which now adds AI to the equation for the one of the most advanced solutions on the market: data + cloud + AI.
One of the challenges in AI is for the interface to be sophisticated enough to be able to identify/capture and produce an output that is drawn from multiple sources and collated into a relatively simple output. Salesforce developed its own generative AI, designed specifically for CRM, which helps customers generate quality content while ensuring data protection and automating crucial tasks. Einstein 1 Platform enables the development of applications to automate any business without advanced programming skills by leveraging data. Meanwhile, Generative AI brings the conversational perspective to customer relationships by creating efficient bots capable of serving customers at almost any point in the process.
Not an option anymore
Businesses of all sizes can benefit from the power of these technologies: large, medium, and small companies through on-demand models (SaaS). To the experts, It’s not as hard as it sounds. Salesforce has taken it upon itself to make relatively simple and affordable solutions available to organizations of all sizes. All it takes is a process of guidance and willingness to incorporate this as a part of your business strategy to officially enter the data age. The effort will pay off when you see concrete results in your business results, thanks to the combination of a Data Cloud platform enriched with artificial intelligence.
