Enterprises are generating data at an unprecedented rate, and they face the challenge of turning that data into actionable insights to drive growth, improve customer experiences, and streamline operations. One tool, Salesforce Data Cloud, is transforming how businesses harness data by integrating with Service Cloud and Sales Cloud to enable real-time insights and smarter decision-making.
The Data Revolution requires a new approach
Traditional data systems struggle to keep pace with modern business needs. Constant disconnected data creates a fragmented and slow response which often prevents decision-makers from accessing real-time insights. Using Salesforce Data Cloud solves these challenges by integrating seamlessly with Sales Cloud and Service Cloud, offering a unified view of customer data and enabling businesses to act quickly and strategically.
This system processes vast volumes of data, including unstructured formats like video and audio, while scaling to meet enterprise demands. With advanced AI and analytics powered by Einstein and CRM Analytics, it uncovers trends, delivers predictive insights, and provides the flexibility businesses need to optimize operations and drive growth. Here’s how:
- Real-Time Data Integration: this system integrates with multiple data sources, including CRMs, third-party applications, and other Xcore systems, bringing all critical information into one centralized platform.
- Advanced AI and Analytics: With Einstein AI and Salesforce CRM Analytics, DC enables businesses to apply sophisticated analytics to their data, uncovering trends and making predictions with unprecedented accuracy.
- Scalability and Flexibility: Whether you’re processing thousands or millions of records, Salesforce DC offers the scalability to meet the demands of today’s large enterprises.
What’s new as we head to 2025
Salesforce announced key enhancements to Data Cloud, making it the fastest real-time data processing platform. With the 2.0 version, businesses can integrate both structured and unstructured data (like video and audio) across platforms, supported by over 50 new connectors
- Data Cloud 2.0: Real-time processing for structured and unstructured data, with 50+ new connectors for seamless integration
- Sub-second Processing: Enables near-instant data ingestion and activation for real-time decision-making
- Unstructured Data Support: Native support for formats like video and audio, unlocking deeper insights
- Shield Platform Encryption: Enhanced security with encryption and sandbox features for safe data testing
These features further strengthen its ability to drive smarter, faster decisions for businesses.
A Success Story: real-time analytics and anti-fraud detection with Data Cloud
A leading digital entertainment company, known for its gaming platform, leveraged Salesforce DC to scale its analytics capabilities and enhance anti-fraud detection for its millions of users. By integrating Snowflake with Salesforce CRM Analytics (CRMA), Oktana helped the company dramatically improve the speed and accuracy of detecting fraud. Through real-time data processing and a zero-copy storage approach, the work done by Oktana enabled the client to achieve:
- 450% increase in the volume of information processed, demonstrating the platform’s ability to handle large data sets with ease.
- 50% boost in efficiency and accuracy, leading to improved fraud detection and better decision-making.
- 90% faster data processing, thanks to Snowflake integration with Salesforce CRM Analytics (CRMA). This allowed the company to process data quickly, optimize storage using a zero-copy approach, and reduce processing times, leading to more agile operations.
With Data Cloud’s robust capabilities and the seamless integration of Snowflake, the company was able to analyze vast amounts of data faster and more accurately, allowing them to stay ahead of fraud trends and ensure a more secure operational environment.
Transform Your Business with a Data Cloud Solution
From operational efficiency to customer satisfaction, the benefits of adopting a data-driven approach are undeniable. If your business needs to make faster, more informed decisions while improving security and optimizing resources – whether you’re managing large volumes of data or looking to streamline your processes– Salesforce DC, along with Service Cloud and Sales Cloud, offers the technology, flexibility, and power to meet your goals head-on.
Contact us to learn how Salesforce Data Cloud can transform your business and drive measurable outcomes.
