Oktana is a custom software development company specializing in Salesforce technologies.
We challenge the traditional consulting model by building a solid connection between our customers and team. With 200+ technologists across Bolivia, Colombia, Ecuador, Paraguay, Peru, Uruguay, and the U.S., we continue to grow.
We are looking for a Marketing Specialist who is passionate about B2B marketing and driven by the challenge of sales enablement, from lead generation to collateral. You will own many processes from start to finish and collaborate heavily with our Sales and Account Management teams. Your success will be measured based on Marketing’s contribution to our growth. This role is ideal for someone who thrives in a high energy environment.
This role is remote but if you are in one of our office locations, we ask that you work from the office one day a week and participate in office activities to get to know the teammates you represent as we grow the company together.
You will:
- Assess our strengths, competitors and industry trends to constantly iterate on our sales enablement materials, including decks and one-pagers, and related web content and portals. Factor in feedback from partners, Sales and Account Management.
- Research, write and maintain our customer success story portfolio to showcase our expertise and archive our work.
- Own lead generation from start to finish, whether finding creative means through our website, partnering with our partners, or developing creative campaigns.
- Own website traffic and analytics as they drive and inform on lead generation actvities.
- Manage our partner programs with Salesforce and Snowflake, guiding and project managing support from teams including Training and Account Management.
- Partner with our content marketer to drive a content plan for blog in line with your priorities.
- Provide monthly reporting on lead generation activities and related metrics (e.g. website traffic).
Requirements
- 2-4 years of marketing experience working at a high tech company ideally active in the U.S. market
- Native-level English skills, both written and spoken
- Demonstrable experience driving leads to sales
- Strong interest in the high tech industry and capacity to understand related products, trends and terminology
- Comfort presenting high-level to C-level in addition to speaking to both customers and developers
- Understanding of general SEO practices
- Proactive and resourceful, with a problem-solving mindset. You will work independently much of the time and the expectation is that you are very visible across the company based on your ownership of your responsibilities.
Nice to Have
- Experience in B2B marketing.
- Knowledge of the Salesforce ecosystem or similar enterprise technology.
- Project management skills.
- Experience with WordPress.
Benefits
- Work with a recognized Salesforce Summit Partner.
- Opportunities for professional growth and training within the Salesforce ecosystem.
- Be part of a collaborative and international work environment with a strong emphasis on innovation.
- Hybrid work model with a results-driven culture.
Oktana is an equal opportunity employer. Oktana does not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.